Joshawa Elsas, founder of Island Tat, is of Chamorro descent and was raised in the Hawaiian islands. During this time Joshawa realized that the islands possessed an incredibly diverse array of not only races but also cultures. With this diversity in mind, Joshawa aimed to capture the essence of the islands including each different race and culture-all the while treating every single person like family. This attitude practiced by those who live in the islands of not making assumptions or stereotypes based on skin color or cultural traditions-and in fact treating each and every person like family according to Joshawa, is exactly what makes the islands an authentic paradise.

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